Shinola
and
Michigan
Women's
Foundation
to host
Influence
2018
Oct. 26
at Cobo
Center
Forbes
Media
Detroit
Bureau
Chief to
moderate
discussion
for this
first-time
event
DETROIT
-
Shinola
and the
Michigan
Women’s
Foundation
have
partnered
to host
a
thought-provoking
panel
discussion
Influence
2018—When
Fashion
Meets
Digital:
The
Changing
Face of
Influence,
on
Thursday,
October
26, from
11:30
AM-2:00
PM at
Cobo
Center.
The
influential
national
fashion
and
media
focused
panel
will
highlight
opportunities
for
women to
navigate
the
fashion
world
within
the
ever-evolving
media
landscape.
Moderated
by Joann
Muller,
Detroit
Bureau
Chief of
Forbes
Media,
the
panel
will
also
include
a
strolling
lunch
and
networking
opportunity.
“New
media
has
played a
tremendous
role in
opening
doors
for
entrepreneurs
and
business
executives
in the
fashion
world
and
beyond,”
said
Christina
Chen,
Shinola
marketing
director.
“We are
excited
to bring
together
an
outstanding
panel of
leaders
from the
industry
to hear
how they
are
leveraging
new
media to
grow
their
brands
and
captivate
a new
audience
of
followers.”
Panelists
include:
Sophia
Amoruso,
Founder
& CEO,
Girlboss
Media;
Rajni
Jacques,
Fashion
Director,
Teen
Vogue;
Jaclyn
Johnson,
Founder
& CEO,
Create &
Cultivate;
and
Katie
Sturino,
Founder,
The
12ish
Style
and
Megababe.
Discussion
topics
will
include
opportunities
to push
creativity
and
build
loyalty,
engage
brand
following
and
strategic
avenues
to stay
actively
plugged-in.
“Bringing
southeast
Michigan
women an
opportunity
to hear
from top
thought
leaders
is
critical
to the
Foundation’s
mission.
Fashion
continues
to lead
in the
quest to
employ
new
media to
maximize
business
success.
Regardless
of their
industry,
attendees
will
learn
how to
rethink
brand
loyalty
and
relationship
cultivation,
two
essential
elements
of
success,”
said
Margaret
Tallet,
Michigan
Women’s
Foundation
Chief
Operating
Officer.
About
the
panelists
&
moderator:
• Sophia
Amoruso,
Founder
& CEO,
Girlboss
Media –
Amoruso
is the
founder
and CEO
of
Girlboss
Media,
which
connects
women to
explore
success
on their
own
terms
through
content,
community,
and
experiences.
Her 2014
New York
Times
Bestseller
#GIRLBOSS,
which
chronicled
her
early
life as
well as
her
experience
as the
CEO and
founder
of
fashion
empire
Nasty
Gal, was
adapted
into a
scripted
TV
series
that
premiered
on
Netflix
in 2017.
Sophia
recently
rebooted
her
podcast,
Girlboss
Radio,
where
she
interviews
world-class
girlbosses
who have
made
their
mark in
creative,
cultural,
and
business
ventures
to
extract
solid
advice
from the
lessons
they've
learned
along
the way.
She is
also the
author
of Nasty
Galaxy
and the
forthcoming
Girlboss
Workbook,
out on
October
24,
2017,
and will
host the
second-ever
Girlboss
Rally on
November
11, 2017
in NYC.
•
Rajni
Jacques,
Fashion
Director,
Teen
Vogue –
Jacques
attended
Columbia
University
for a
Master’s
Degree
in
Journalism
and has
since
built a
fashion
focused
career,
taking
positions
with
Nylon
Magazine,
Glamour
Magazine,
Madewell,
Racked
and
currently
Teen
Vogue.
She sets
a
precedent
for
women’s
fashion
through
independence
and
leadership
in the
corporate,
fashion
industry.
•
Jaclyn
Johnson,
Founder
& CEO,
Create &
Cultivate
– Forbes
30 under
30,
Johnson
is the
CEO and
founder
of
Create &
Cultivate,
a wildly
popular
online
platform
and
conference
for
women
who want
to
create
and
cultivate
the
career
of their
dreams.
Create &
Cultivate
hosts
conferences
nationwide
where
thousands
of women
gather
to hear
from
noteworthy
CEO’s,
content
creators
and
celebrities.
Past
speakers
include
Chelsea
Handler,
Jessica
Alba,
Nicole
Richie
and
Gloria
Steinem.
Known
for
their
sold-out
events
and
online
platform
which
offers
career
and life
advice
for
modern
millennial
women,
Create &
Cultivate
has
amassed
a
sought-after
demographic
which
draws
global
brands
like
Microsoft,
Chase
and
Marriott
as
sponsors.
•
Joann
Muller,
Forbes
Media
Detroit
Bureau
Chief,
Panelist
Moderator
– Muller
is a
professional
writer
with a
heavy
focus on
industrial
innovation
and the
global
auto
industry.
She has
been on
the auto
beat for
more
than 20
years at
Forbes,
Business
Week and
the
Detroit
Free
Press.
Aside
from the
auto
industry,
Muller
also
monitors
“American
Heartland”
–
manufacturing
and
agriculture.
• Katie
Sturino,
Founder,
The
12ish
Style &
Megababe
– A size
12(ish)
New
Yorker
who
believes
great
style
can look
chic at
any
size.
Sturino
started
the12ishstyle.com
to
introduce
girls
like her
who wear
sizes
12-18 to
fashion
forward
brands
across
extended
and plus
sizes.
She is
also the
“momager”
of
celebrity
dog,
Toast (@toastmeetsworld).
VIP
and
individual
reservations
are
available
here.
All
proceeds
benefit
the
Michigan
Women’s
Foundation
and
their
mission
to
eliminate
barriers
to
economic
and
social
equality
for
Michigan
women
and
girls.
About
Shinola
Shinola
is
founded
in the
belief
that
products
should
be
well-made
and
built to
last.
Across a
growing
number
of
categories,
Shinola
stands
for
skill at
scale,
the
preservation
of
craft,
and the
beauty
of
industry.
Of all
the
things
we make,
the
return
of
manufacturing
jobs
might
just be
the
thing
we’re
most
proud
of.
About
Michigan
Women’s
Foundation
Michigan
Women’s
Foundation,
through
its
statewide
presence,
is known
as “The
foundation
on which
Michigan’s
women
and
girls
thrive.”
The
mission
of MWF
is to
advance
the
economic,
professional
and
social
well-being
of
Michigan’s
women
and
girls.
The
501(c)(3)
organization
has been
devoted
to
achieving
social
and
economic
equality
for
women
and
girls in
Michigan
for more
than 30
years.
For more
information,
visit
www.miwf.org
.