Newly-formed
Detroit
Hispanic
Media to
share
news
coverage
in
southeast
Michigan
DETROIT
- Four
prominent
Hispanic
media
outlets
in
southeast
Michigan
today
announced
the
first-of-its-kind
media
partnership
to
address
a
variety
of
issues
and
concerns
affecting
the
local
Hispanic
community.
The
newly-formed
Detroit
Hispanic
Media
group
will
share
news,
editorial
content
and
community
resources
among
its four
participating
news
outlets
that
include
the
Latino
Press,
La
Explosiva
WSDS
1480 AM,
Nuestro
Detroit,
and LaZ
1310 AM.
“The
best
tool
that we
have as
media
outlets
is
access
to
information
and the
ability
to reach
a far
and wide
audience,
which is
why we
formed
our
partnership,
“said
Maria
Hayes,
editor
and
publisher
of
Nuestro
Detroit.
“We are
pooling
our
resources
to make
a
positive
difference
in our
community
and
beyond.”
Under
this
agreement,
Detroit
Hispanic
Media
will
collectively
reach
approximately
280,000
Hispanic
residents
who are
living
in
southeast
Michigan
through
the
group’s
combined
print
circulation,
online
readership,
radio
listenership,
social
media
channels,
special
events
and
brand
activations.
“Our
community
is much
stronger
when we
work
together,”
said
Pedro
Zamora,
owner of
LaZ 1310
AM.
“It’s
simply
the
right
time to
put
competition
aside to
better
help
those
who
still
believe
in and
are
actively
searching
for the
American
Dream.”
The
media
group
will
focus on
key
issues
important
to area
Hispanics
such as
immigration,
health
and
wellness,
education,
business
development,
among
other
topics.
It also
will
highlight
vital
resources
and
programs
with
local
nonprofit
agencies,
civil
rights
groups,
government
entities
and
other
similar
organizations
to help
create a
strong
and
vibrant
Hispanic
community.
“We want
to
address
issues
that
have
lasting
negative
effects
on the
quality
of life
for area
Hispanics,”
said
Elias
Gutierrez,
editor
and
publisher
of
Latino
Press.
“At a
time
when our
country
is
experiencing
a rise
in
anti-immigrant
sentiment
resulting
in
tremendous
anxiety
and fear
within
immigrant
communities
nationwide,
we must
all do
our
part.”
Gutierrez
served
as the
inspiration
behind
the
formation
of
Detroit
Hispanic
Media,
having
reached
out to
all of
his
local
Hispanic
news
competitors
with the
primary
goal of
better
serving
their
collective
stakeholders.
In
addition
to the
news,
editorial
content
and
community
resources,
all four
participating
outlets
will
share
high
resolution
images,
video
content,
sound
bytes,
and
other
related
assets
to help
create a
united
front
for
local
Hispanics.
“The
unfortunately
reality
is our
community
isn’t
the only
community
negatively
affected
by these
types of
issues,”
said
Jose
Luis
Vazquez,
owner of
La
Explosiva
1480 AM.
“It’s
time to
create
more
bridges
across
diverse
communities,
helping
one
another
reach
goals
and
achieve
dreams
along
the
way.”
About
LaZ 1310
AM
LaZ 1310
AM
became
Detroit’s
first
full
signal
Hispanic
radio
station
airing
24 hours
of local
and
syndicated
Spanish
language
programming,
including
a
morning
show
with
nationally
recognized
talent.
The
Regional
Mexican
format
is a
mixture
of
various
genres
of
music,
including
Norteño,
Banda,
Grupero,
Corridos
and
Ranchera.
For more
information,
visit
www.laz1310.com
About
Latino
Press
Based in
Detroit,
Michigan,
Latino
Press is
the
largest
and most
popular
Hispanic
publications
company
in
southeast
Michigan.
For more
than 24
years,
it has
been
recognized
as “the
leader
voice in
the
community”
for its
experience
and
services.
It
offers a
wide
range of
publications
to
better
serve
the
Hispanic
community
as well
as the
non-Hispanic
community,
establishing
a bridge
between
the two.
For more
information,
visit
www.latinodetroit.com.
About
La
Explosiva
WSDS
1480 AM
For more
than 16
years,
“La
Explosiva”
has been
the
voice of
the
Hispanic
community
in the
Detroit
metro
and
surrounding
areas.
The
station
plays
all
Spanish
music
Super
Hits –
songs
that
have
withstood
the test
of time.
This
wide
selection
of Super
Hits
features:
regional
Mexican;
ballads
and pop
in
Spanish;
Spanish
rock;
salsa,
merengue;
bachata;
reggaeton;
and
urban
Spanish
music.
The
radio
station
also is
the only
Spanish
radio
station
to
broadcast
live
news
from
Mexico
each
hour.
WSDS
1480 AM
"La
Explosiva”
is
dedicated
to the
Hispanic
community
through
grass
roots
marketing
efforts,
which
include
health
fairs,
public
affairs
programs,
public
service
announcements,
festivals
and
other
events
of
interest
to
Detroit
and the
metro
area
Hispanic
community.
For more
information,
visit
www.explosiva1480.com.
About
Nuestro
Detroit
For the
more
than 10
years,
Nuestro
Detroit
has
become
the
preferred
publication
in the
Hispanic
community
providing
access
to
local,
national
and
international
news as
well as
interest
sections
on
health,
women,
technology
and
entertainment.
Its
weekly
publication
reaches
23 area
communities
in
Wayne,
Oakland
and
Washtenaw
Counties.
For more
information,
visit
www.nuestrodetroit.com.
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