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  DLECTRICITY to electrify Midtown Detroit with art lights and motion, September 22-23

• Detroit’s nighttime festival of art and light features 36 international, national and Detroit artists
• DLECTRICITY features cutting-edge installations of light, video, performance, and other unexpected works of art -- free to the public, interactive Midtown event
• The DLECTRICITY Family Zone, “Electric Park,” at the DIA features interactive art installations the entire family will enjoy
• The Light Bike Parade, the official “Rolling Art Display,” returns on Saturday, September 23 with thousands of riders

DETROIT – Next weekend Midtown Detroit will light up with DLECTRICITY where thousands are expected to walk, bike and explore an illuminated Woodward Corridor for the outdoor nighttime festival of art and light. DLECTRICITY will showcase the work of 36 international, national and local artists who have been commissioned to create cutting-edge installations of light, video, performance and other unexpected works of art for the event on September 22-23, 7 p.m. to midnight, from the Detroit Institute of Arts (DIA) to the Museum of Contemporary Art Detroit (MOCAD). The event is presented by DTE Energy Foundation and produced by Midtown Detroit, Inc. A complete list of artists and their projects can be found here. Images are available here and a video is available here.

“In its third edition, DLECTRICITY will feature a variety of high-caliber works of art, showcasing Midtown Detroit as an international arts destination,” said Sue Mosey, Executive Director, Midtown Detroit, Inc. “We are appreciative of the generous support from foundations, cultural institutions and our partners to help make DLECTRICITY a world-class event and invite everyone to come experience it.”

The event features artists from Australia, the UK, Japan and Germany, as well as New York, Los Angeles, Chicago, Portland, Baltimore and Cleveland. Detroit's own art community is also well represented. The event is inspired by other international festivals known for bringing the best of contemporary light and technology-based arts to the streets of major cities like Paris, Sydney, Toronto, Minneapolis and New York.

“The DLECTRICITY artists this year are extraordinary and we are excited to bring this incredible event back to Midtown. In many ways, the eyes of the contemporary art world are on Detroit at this moment,” said Marc Schwartz, DLECTRICITY chairman.

For two-electrifying nights, visitors can walk or bike along the festival route to explore DLECTRICITY:

World-Renowned International and Local Artists
The collection of acclaimed international and local artists will illuminate the city with 36 art and light installations: Rashaad Newsome | Shade Composition Performance, King of Arms
Procession, and a newly commissioned video entitled Phantasm; Pope.L | Reenactor; Klip Collective | The Librarian; Dawn of Man | Graffiti Grandma; Apetechnology | The Shadows of Slendrotron (The Monkey God’s Great Leap; D MET DESIGN | {The Amazing!} House of Fog: il Cinema Nebbioso; and more.

Sparking Imaginations of All Ages
The DLECTRICITY Family Zone, “Electric Park,” presented by The Kresge Foundation is located at the DIA and will spark the imagination with interactive art installations the entire family will enjoy. D MET, the award-winning architectural practice located in Midtown Detroit, will be showing their ambitious design {The Amazing!} House of Fog: il Cinema Nebbioso. Inspired by the simple attractions found at urban amusement parks popular at the dawn of the electric age, {The Amazing!} House of Fog invites children, and kids-at-heart, to “step-right-up” and float through a dream-scape from a simpler time (or simpler age).

Carrie Morris’ The Shadow Puppet Circus Sideshow uses light and analog overhead projectors to create a series of interactive display booths that pair the visual iconography of old-style amusement parks with Detroit-centric content. Each display encourages to choose the character they wish to pose as and Polaroid photos will be taken to keep as a souvenir.

Arts & Scraps’ Light as a Shadow is an interactive light exhibit and workshop that allows visitors to explore how white light is composed of three primary colors through play, experimentation and making. Visitors can create a character, creature or whatever creative expression they would like. Visitors then use their creation or their hands/bodies to create shadows on the projection wall.

Special Events and Performances throughout the Weekend
There are many special events happening before and during DLECTRICITY, including:

Rashaad Newsome is collaborating with the Cass Tech High School Marching Band and the Gabriel Brass Band in a New-Orleans-style procession, “King of Arms” on Friday, September 22, at 7:00 p.m., circling the Detroit Institute of Arts to kick off DLECTRICITY. Newsome will also direct one of his critically-acclaimed “Shade Composition” performances including an ensemble of locally cast performers at 8:00 p.m. Saturday, September 23 at the Detroit Film Theater inside the DIA. His third piece will be a new original video work, Phantasm, to be shown in the Great Hall at the DIA throughout the festival.

Pope.L’s Reenactor is an ongoing video projection that will run continuously in both daylight and nighttime with live performances from musicians Marcus Elliot and Ben Willis from 7 PM September 22 until midnight on September 23 at the Detroit Historical Museum.

Klip Collective’s “The Librarian,” will combine live action narrative with visual effects. Inside the Detroit Public Library, an otherwise quiet shift for the librarian turns chaotic as a power glitch sends the Internet into hyper drive infiltrating bookshelves with misinformation. With x-ray viewers, observers will be encouraged to explore and discover mini-narratives hidden inside the library where a giant hamster and mysterious figures lurk.

FaShon Vega has partnered with THREE13 ACTION DESIGN™ to produce STAR TOURS, a strolling live action fantasy performance by world class stunt performers. Guests will witness action actors from both sides of force battle it out right in front of them, decked out in some of their favorite cosplay and wielding illuminated “Stunt Sabors.” These cosplay warriors, when not performing, will be available to answer questions & take photos.

Dawn of Man will present Graffiti Grandma, a mobile projection throughout Midtown Detroit. Dawn Of Man is a New York City based digital arts collective, directing and producing works of new media, 3D projection mapping, cinema, video art, and audio.

Venues hosting installations include: Detroit Institute of Arts, Museum of Contemporary Art Detroit, Detroit Public Library, The N’Namdi Center for Contemporary Art, Michigan Science Center, Detroit Historical Museum, C.H. Wright Museum of African American History, Detroit Public Library, First Congregational Church, Cathedral Church of St. Paul, Wayne State University and more.

DLECTRICITY Light Bike Parade
Light up your wheels. The DLECTRICITY Light Bike Parade, the official “Rolling Art Display” of DLECTRICITY is on Saturday, September 23. The parade is a 4-mile ride starting at dark on the campus of Wayne States University and will wind throughout the Midtown area where the public will line the streets to enjoy the show. Registration is free. Prizes will be given for the best decoration in several categories. The DLECTRICITY Light Bike Parade is sponsored by Shinola and Wheelhouse Detroit Bike Shop. Register for the Light Bike Parade here: https://goo.gl/RCKaz3.

Visit DLECTRICITY.com to download the schedule, event map, details on parking and more. As the official ridesharing partner, Lyft is offering 25% off a ride to DLECTRICITY using the code DL317.

DLECTRICITY is presented by DTE Energy Foundation. Sponsors include: Knight Foundation, The Kresge Foundation, Midtown Detroit, Inc., The Community Foundation for Southeast Michigan, William Davidson Foundation, The National Endowment for the Arts, Michigan Council for Arts and Cultural Affairs, Detroit Institute of Arts, Shinola, Marc A. Schwartz, Ford Motor Company Fund, Bluewater Technologies, Wayne State University (WSU), WSU Police, Cranbrook, The Plaza, Wheelhouse Detroit, Hyphen Advisory, Michigan CAT, Fox 2 Detroit and WDET 101.9 FM.

DLECTRICITY is chaired by Marc Schwartz, Founder, Art Detroit Now. The DLECTRICITY Curatorial Committee, including Detroit-based curators and arts professionals, consists of George N’Namdi, Committee Chair and Owner, N’Namdi Center for Contemporary Art; Michelle Perron, Director, Office of Exhibitions & Public Programs, College for Creative Studies; Marsha Miro, Founder, MOCAD; Elysia Borowy-Reeder, Executive Director, MOCAD; Lawrence Baranski, Director of Public Programs, Detroit Institute of Arts; J. Fiona Ragheb - Curator, Designer, Writer; Chrisstina Hamilton, Director of Visitor’s Programs, Stamps School of Art & Design; Annmarie Borucki, Special Projects Manager, Midtown Detroit, Inc.; Alivia Zivich, Partner, What Pipeline Gallery; and Marc Schwartz.

Midtown Detroit, Inc. is a nonprofit planning and development organization that supports the physical maintenance and revitalization of the Midtown Detroit neighborhood, while working to enhance public awareness, appreciation and use of the district. Its predecessor organizations, the University Cultural Center Association (UCCA) and New Center Council, have been working to encourage new mixed income housing, increased visitorship to area attractions, new commercial activity, and infrastructure investments throughout the Midtown/New Center districts. More details here: http://midtowndetroitinc.org/who-we-are 

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