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  Uber uses trip data to recommend popular restaurants

By Solomon So/Tell Us USA News Network

SAN FRANCISCO - Every month, millions of people use the Uber app to get around. Many of these trips start or end at restaurants and bars.

Uber is now utilizing this trip data to create a comprehensive guide that reveals the most popular spots in big cities. This data-driven approach based on where riders choose to go is unique compared to other popular websites, such as Yelp and UrbanSpoon.

Currently, there isn’t a mobile app version. However, you can get a sneak peak of the guide on Uber's webpage (https://www.uber.com/info/restaurant-guide/).

The ranking system is intended to divide restaurants into six major categories: most popular, local favorites, up-and-coming, brunch spots, weekend picks and date-night destinations. Currently on the website, data for 12 major cities is shared, including Boston, Chicago, Miami, New York City, and San Francisco.

Uber explains that unlike other online services like Yelp that collect user reviews, its rankings rely entirely on trip data rather than personal opinion or expert criticism. We're talking details like number of drop-offs, time of day, type of vehicle and a location that may be trending recently. In other words, you won't be using the Uber's guide to determine which spot serves the best mussels, but it can tell you which places are popular in a particular city.

For now, you'll have to take a look at Uber's picks on the web, but it will be interesting to see if restaurant tips or some other use of the company's data make it to the mobile app. With details on every trip at its disposal, it would be easy for Uber to tackle other topics like hotels, shopping and more in a similar fashion.

As Uber continues to expand the guide and collect ride data, be sure to check back for new rankings and hot spots.
 

 

 

 

 
   
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