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Detroit's
new
multi-use
complex
to be
named
'Little
Caesars
Arena'
The
new home
of the
Detroit
Red
Wings,
host to
sports
and
entertainment
events,
and the
community’s
premier
gathering
place to
be named
after
iconic,
Detroit-headquartered
pizza
chain
Agreement
to
provide
global
visibility
for –
and
support
international
growth
of –
Little
Caesars,
the
world’s
largest
carryout-only
pizza
chain
Little
Caesars
Arena on
schedule
for fall
2017
grand
opening
as
cornerstone
of The
District
Detroit
– a $1.2
billion
live,
work and
play
development
fueling
city’s
redevelopment
DETROIT
–
Olympia
Entertainment
and
Little
Caesars
today
announced
a naming
rights
partnership
establishing
Little
Caesars
Arena as
the name
of
Detroit’s
new,
20,000+
seat
downtown
arena.
The new
Little
Caesars
Arena
will
serve as
home of
the
Detroit
Red
Wings
NHL
franchise
and
countless
other
sports,
entertainment
and
community
events.
Naming
Rights
to
Provide
International
Visibility
for
Rapidly
Growing,
Global
Brand
The
20-year
naming
rights
agreement
averaging
more
than
$6.25
million
per year
paves
the way
for
Little
Caesars
Arena
branding
on the
roof of
the
arena,
on the
exterior,
at
entrances
and at
center
ice,
among
other
opportunities.
In
addition,
Little
Caesars
will
become
the
official
Detroit
Red
Wings
Web site
and
social
media
presenting
sponsor
starting
with the
2017-18
NHL
season.
The
agreement
is
estimated
to be
the
largest
investment
in a
naming
sponsorship
for a
building
whose
sole
professional
sport is
hockey.
"Little
Caesars
has
experienced
incredible
growth
over the
last
decade,"
said
David
Scrivano,
president
and CEO
of
Little
Caesars.
"We were
founded
in the
Detroit
area 57
years
ago as a
family
company
and grew
to
become
the
world's
largest
carryout-only
pizza
chain
from
right
here in
the
city.
As we
continue
to add
stores
in more
countries
across
the
globe,
and as
we
prepare
to
expand
our
world
headquarters
campus
right
here in
The
District
Detroit
to
accommodate
our
growth,
now is
the
perfect
time to
sign on
as a
naming
rights
partner
for what
is going
to be
one of
the
world's
premier
sports
and
entertainment
destinations.
This
sponsorship
will
give us
broader
visibility
than
we've
ever had
before,
and we
couldn't
be more
excited
about
this
amazing
investment
in our
brand,
right
down the
street
from our
headquarters
campus
in the
city we
love."
Little
Caesars
is the
world’s
largest
carry-out
pizza
chain
and
fastest
growing
pizza
chain in
America
with
stores
in all
50
United
States
and 18
international
markets.
Its
famed
HOT-N-READY®
pizza
revolutionized
the
quick-service
industry,
offering
consumers
an
unprecedented
level of
convenience
and
quality,
and is
one of
many
Little
Caesars
innovations
that
have
transformed
the
pizza
industry
since
the
company
was
founded
by Mike
and
Marian
Ilitch
in 1959.
Little
Caesars
Brand
Tied to
Storied
Red
Wings
Hockey
Franchise
and
World-Class,
Innovative
Arena
Little
Caesars
joins a
growing
list of
sponsors
for the
new
Detroit
arena,
including
Landmark
Sponsors
Comerica
Bank,
Saint
Joseph
Mercy
Health
System
and
Meijer,
Inc.
"We’ve
experienced
an
incredible
response
from our
fans,
our
partners
and the
community
as the
vision
for this
new
facility
and The
District
Detroit
have
begun to
come to
life,"
said Tom
Wilson,
president
and CEO
of
Olympia
Entertainment,
the
sports
and
entertainment
organization
that
oversees
business
operations
for the
Detroit
Red
Wings.
“There’s
been
quite
the buzz
about
what
company
would
have its
brand
aligned
with
this
best-in-class
facility
and the
storied
Detroit
Red
Wings
franchise,
and we
know
that
Little
Caesars
is the
perfect
fit for
this
arena
and
everything
it
represents
for our
hockey
club,
our
organization,
this
community
and our
great
city."
Little
Caesars
Arena
will
feature
a
dramatic
arena
bowl,
proximity
to the
action
and
great
sight
lines
for
sporting
events,
entertainment
acts,
concerts,
family
shows
and
community
functions.
Rich
with the
tradition
of the
Original
Six
Detroit
Red
Wings
and
Detroit’s
incredible
musical
heritage,
the
arena
will
also
feature
state-of-the-art
technology,
fan
amenities
geared
toward
creating
memorable
experiences,
innovations
throughout,
and
active
community
spaces
like a
streetscape-inspired
concourse,
a Red
Wings
practice
rink
jointly
used for
youth
hockey –
including
Little
Caesars
storied
youth
hockey
program
– and an
outdoor
plaza
with a
massive
video
wall.
Little
Caesars
Arena
and The
District
Detroit
a Key to
Fueling
Detroit’s
Resurgence
Little
Caesars
Arena
and the
accompanying
50
square
blocks
of
mixed-used
development
in The
District
Detroit
represent
a
transformative
project
adding
to the
positive
momentum
already
underway
in
Detroit’s
redevelopment.
Construction
on the
Little
Caesars
Arena in
The
District
Detroit’s
Woodward
Square
neighborhood
is on
schedule,
with
completion
expected
in the
fall of
2017,
prior to
the NHL
hockey
season.
With
substantial
progress
since
the
start of
heavy
construction
on both
the new
Little
Caesars
Arena
and more
than
200,000
square
feet of
office
and
retail
space
immediately
surrounding
it,
there
are an
estimated
400
workers
on the
site
daily,
including
40+
Detroit-resident
apprentices.
"This
sponsorship
is
another
major
investment
by the
Ilitch
companies
in
Detroit,
its
great
people
and its
comeback
story.
It’s a
proud
day for
Little
Caesars,
the
Detroit
Red
Wings,
our
community,
and for
my
parents
Mike and
Marian
Ilitch,"
said
Christopher
Ilitch,
president
and CEO
of
Ilitch
Holdings,
Inc. "To
have
their
first
business
as the
namesake
of this
building
in their
beloved
hometown
is an
amazing
tribute
to their
careers
and
their
love for
the
people
here.
They
decided
decades
ago that
they
would do
everything
they
could to
contribute
to
Detroit’s
resurgence.
Beginning
with the
renovation
of the
historic
Fox
Theatre
and
their
relocation
of
Little
Caesars
headquarters
to
Detroit,
their
vision
was to
create a
bustling,
live,
work and
play
sports
and
entertainment
district.
This is
exactly
what
we're
building
here
with The
District
Detroit
and
Little
Caesars
Arena.”
A third
party
analysis
has
estimated
that The
District
Detroit
will
generate
$2.1
billion
in
economic
impact
for the
city,
region
and
state of
Michigan.
Since
the
project
was
launched,
the
focus
has been
on
creating
a
Michigan
Made,
Detroit
Built
sports
and
entertainment
district.
To date,
$416
million
in
contracts
(92% of
contracts)
have
been
awarded
to
Michigan-based
organizations
and $298
million
(66% of
contracts)
to
Detroit-based
and
-headquartered
businesses.
In
addition,
Detroit
residents
have
logged
over
129,000
work
hours on
the
site.
High-resolution
renderings
of
Little
Caesars
Arena
and the
Little
Caesars
Arena
logo can
be
downloaded
at
DistrictDetroit.com
or
LittleCaesars.com.
More
information
about
The
District
Detroit
and 24/7
live
streaming
footage
of the
Little
Caesars
Arena
construction
site is
also
available
at
DistrictDetroit.com.
About
Little
Caesars
Pizza
Little
Caesars
Pizza,
known
for its
HOT-N-READY®
pizza
and
famed
Crazy
Bread®,
is the
largest
carry-out
pizza
chain
and
fastest
growing
pizza
chain in
America*.
Named
“Best
Value in
America”**
for the
ninth
year in
a row,
Little
Caesars
products
are made
with
quality
ingredients,
like
fresh,
never
frozen,
mozzarella
and
Muenster
cheese,
dough
made
fresh
daily in
the
stores
and
sauce
made
from
fresh-packed,
vine-ripened
California
crushed
tomatoes.
For
franchisee
candidates,
Little
Caesars
is
rapidly
expanding
in
markets
throughout
the
world,
providing
an
opportunity
for
entrepreneurial
independence
in a
franchise
system.
In
addition,
Little
Caesars
offers
strong
brand
awareness
with one
of the
most
recognized
and
appealing
characters
in the
country,
Little
Caesar.
About
The
District
Detroit
The
District
Detroit
will be
made up
of a
dynamic
mix of
sports
and
entertainment
venues,
including
six
world-class
theatres
and
three
multi-use
sports
venues –
home to
the
Detroit
Red
Wings,
the
Detroit
Tigers
and the
Detroit
Lions.
The
District
Detroit
will
also
feature
residential,
office
and
retail
developments
that
connect
these
venues
into one
contiguous,
walkable
area,
where
families,
sports
fans,
entrepreneurs,
job
seekers,
entertainment
lovers
and
others
who
crave a
vibrant
urban
setting
can
connect
with
each
other
and the
city
they
love.
Construction
of the
arena
and
surrounding
District
is
expected
to
generate
at least
$2.1
billion
in total
economic
impact,
12,500
construction
and
construction-related
jobs and
1,100
permanent
jobs.
More
than
$100
million
in
income
from the
Little
Caesars
Arena
project
alone is
expected
for
Detroit
residents,
with
significant
additional
income
to be
created
through
future
private
development.
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