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  Historic Detroit Arts Institution 'The Scarab Club' to launch major branding initiative

DETROIT - The Scarab Club, Michigan’s oldest nonprofit organization that was founded by artists for artists and art enthusiasts, will soon unveil a major rebranding campaign intended to create greater awareness for the nearly 110 year old arts institution. The invitation-only “Rebirth of an Arts Institution” VIP reception will be held from 5:30 to 7 p.m. on Thursday, June 9 at the Scarab Club located at 217 Farnsworth St. in Detroit. Media is invited to attend. RSVP is required.

Prominent leaders in the arts, including representatives from local foundations, galleries and museums as well as other special guests will be in attendance.

“’Rebirth’ is a very germane term for the Scarab Club,” said the Scarab Club Board of Directors President Duncan Campbell. “The Egyptian scarab is a symbol of rebirth and our rebranding campaign is our way to pay homage to our organization’s rich history as well as celebrate the artistic renaissance taking placing in the City of Detroit.”

Recognizing the importance of maintaining a historic, vibrant and nonexclusive arts club in the City of Detroit, The MARS Agency Global Chief Executive Officer Ken Barnett and CEO North America Rob Rivenburgh and their team of highly creative professionals decided to lend their support to conceptualize and develop the integrated marketing campaign.

“For more than 100 years, the Scarab Club has proudly served as an incubator for arts and creativity in the City of Detroit,” said The MARS Agency Global Chief Executive Ken Barnett. “At The MARS Agency, we take great pride in our creative team’s ability to develop corporate brand and marketing strategies that create positive change. We were thrilled to stand alongside such an important arts institution in our community, providing resources to help them reintroduce their brand.”

The rebranding initiative includes a new marketing message – “We Know Detroit By Art” – that reflects the Club’s rich history as well as future direction for the organization. Other creative assets include outdoor banners, a series of brand launch posters, a reimaged book cover for the Club’s Artists’ Annual, exhibition postcards and posters, t-shirts, video, and brand launch invitations. The redesign of the Scarab Club logo was provided by the College for Creative Studies’ Cross Stitch Creative, which is a collaborate effort between The MARS Agency and the College’s nationally renowned advertising department.

“The MARS Agency has been absolutely outstanding in its support for the Scarab Club this past year,” said Duncan. “Their creative team has helped us come together from a graphic, media and marketing perspective that will ultimately allows us to better tell our story.”

The club, which has been in existence since 1907, is located near the Detroit Institute of Arts in Midtown Detroit’s Cultural District. It is a nonprofit organization that provides arts education and enlightenment to its members and the community at-large.

For more information regarding the Scarab Club, call (313) 831-1250 or visit www.scarabclub.org. Media interested in attending the VIP reception on June 9 can RSVP by calling Marx Layne at (248) 855-6777 or via email at modom@marxlayne.com.

About The MARS Agency
The MARS Agency creates Unifying Ideassm that drive profitable, sustainable growth for brands and retailers. For more than 42 years, The MARS Agency was proudly independent and woman-owned. Today, this global shopper marketing agency is both respected and retained by Fortune 500 clients for its ability to build connective marketing solutions that are brand inspired, shopper focused and retail activated. For more information, visit www.themarsagency.com.

About the Scarab Club
The Scarab Club is one of Michigan’s finest venues for art, music and literature. Walk through the doors and enter into a splendid world of creative expression. From art exhibitions and musical performances to poetry readings and workshops, the Scarab Club stimulates the senses. There is an unbridled energy that exists within the walls of the Scarab Club, which is why its founders more than 100 years ago selected the Scarab – an Egyptian symbol for rebirth – as the moniker to represent the boundless creative spirit found within. For more information, visit www.scarabclub.org


 
 

 
   
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