Wallace
Detroit
Guitars
Lets
Customers
'Build
Their
Own
Guitar'
from
Anywhere
in the
World
Using
its
brand
new
configurator
tool,
customers
can
create
their
own
Detroit
classic
using
reclaimed
wood
from the
City's
past,
customized
hardware
and
other
aesthetic
options
DETROIT
-
Wallace
Detroit
Guitars,
a
Detroit-based
guitar
manufacturer
that
creates
unique
and
timeless
instruments
out of
reclaimed
wood
from
local
landmarks,
wants
everyone
to share
in the
joy of
crafting
their
own
custom-made
guitars.
Effective
immediately,
the
environmentally
responsible
company
invites
customers
around
the
world to
log on
to its
website
at
wallacedetroitguitars.com
to
create
their
own
musical
masterpiece.
The
company's
'Build
Your Own
Guitar'
configurator
allows
users to
create
their
own
unique
instrument
by
choosing
from
options
such as
wood
selections
from a
range of
original
Detroit
landmarks,
body
style,
hardware,
and
pickups
— all
without
having
to incur
exorbitant
additional
fees for
customization.
Each
guitar
ships
with its
own
custom
made
unique
case and
information
about
the
specific
Detroit
landmark
from
which
the wood
was
sourced.
“We are
proud of
this
powerful
new
feature,
which
takes
our
one-of-a-kind
instruments
and
brings
them to
the
ultimate
personalized
level,”
Wallace
explained.
“Now,
our
customers
from
anywhere
in the
world
can tap
into our
little
corner
of the
world
and
create
beautiful,
bespoke
instruments
that are
meaningful
to the
city of
Detroit,
yet
speak to
each
customer's
own
creativity
and
vision.”
Each
Detroit
Wallace
Guitar
speaks
to the
city's
past,
while
possessing
a unique
tone
from old
growth
wood
that has
been
naturally
aged and
cut to
perfection.
Using
the new
online
custom
guitar
configurator,
customers
can
select
wood
from
Detroit’s
Michigan
Avenue,
or
salvaged
old
growth
pine and
maple
from the
floorboards
of the
former
Detroit
Fire
Department
Headquarters
— the
city's
original
firehouse.
Customers
can also
choose
maple
taken
directly
from the
benches
of the
Brewster
Wheeler
Recreation
Center —
training
home to
boxing
legend
Joe
Louis,
and also
frequented
by some
of
Motown’s
biggest
stars
such as
Diana
Ross and
the
Supremes.
“Owning
a guitar
should
be an
extremely
personalized
lifestyle
choice,"
Wallace
added.
"We want
each of
these
guitars
to
inspire
their
owners
and
bring
appreciation
of their
instrument
to a new
level.
What
they
choose
to
create
with
these
special
guitars
is
entirely
up to
them!"
In
addition
to
making
custom
wood
selections,
customers
can also
choose
from
several
body
styles
and
unique
custom
finishes,
including
hand-rubbed
oil,
sunburst
nitrocellulose
lacquer
or high
gloss
nitrocellulose
lacquer.
Pickguards
come in
any
color,
and
standard,
antique
and
Bigsby
hardware
options
are also
available.
For
fretboards,
customers
can
select
Rosewood,
ebony or
maple
and
choose
among
pickup
options
include
P90’s
and
humbuckers.
Every
Wallace
Detroit
Guitars
instrument
sold
features
a
certificate
of
authenticity
and
ships
with a
one-of-a-kind
handmade
guitar
strap
fashioned
out of
reclaimed
car
upholstery
and a
hard-shell
leather
case.
For more
information
or to
place
your
customer
order
please
visit:
wallacedetroitguitars.com/build-your-own-guitar/configure/6748/
About
Wallace
Detroit
Guitars
Founded
by Mark
Wallace
in 2014,
Wallace
Detroit
Guitars
breathes
new life
into
reclaimed
wood
from
Detroit
buildings
by
shaping
it into
some of
finest
American
guitars
on the
market.
Their
instruments
acknowledge
not only
Detroit’s
architectural
history,
but also
its
proud
tradition
of both
great
craftsmanship
and
great
music.
With
superior
construction,
premium
components,
and a
great
story,
each
guitar
delivers
a truly
timeless
playing
experience.
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