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Southwest
Detroit
Business
Association
encouraging
commuters
to
"Explore
The
Detour"
during 2
year
I-75
closure
Promotional
campaign
highlights
incentives
and
special
offers
for area
businesses
DETROIT
- The
Southwest
Detroit
Business
Association
(SDBA)
is
encouraging
metro
Detroit
commuters
to
“Explore
the
Detour”
while
searching
for
alternate
routes
home as
a result
of the
I-75
southbound
closure
from
Springwells
St. in
Detroit
to
Northline
Rd. in
Southgate.
The
“Explore
the
Detour”
campaign
is a
collaboration
between
the SDBA
and
local
businesses
to offer
commuters
incentives,
promotions
and
special
offers
during
the
two-year
construction
period.
“Whether
it’s a
discount
on a
meal at
one of
our many
restaurants
or
details
about an
upcoming
art
exhibit
in the
neighborhood,
the
‘Explore
the
Detour’
campaign
will
shine a
spotlight
on the
many
wonderful
things
to eat,
see and
do in
Southwest
Detroit,”
said
SDBA
President
Kathy
Wendler.
The
“Explore
the
Detour”
campaign
will
highlight
a
variety
of
promotions
and
special
offers
for
restaurants,
bakeries,
specialty
markets,
retailers
and
other
businesses
as well
as
include
details
about
community
events
and
local
attractions.
To learn
more
about
the
campaign
and its
promotions,
visit
www.southwestdetroit.com
or join
the SDBA
Facebook
page to
receive
weekly
posts
with
offers.
An
“Explore
the
Detour”
passport
also
will be
made
available
each
quarter
to
provide
commuters
with an
in-hand
guide
featuring
local
businesses
with
special
offers
and
details
about
Southwest
Detroit.
The
first
edition
will be
available
in early
March
and
distributed
to
downtown
businesses
and
downriver
residents,
can be
picked
up at
the SDBA
located
at 7752
W.
Vernor
Hwy. in
Detroit
or found
online
via
www.southwestdetroit.com.
For 60
years,
the SDBA
has
enhanced
the
quality
of life
for
local
residents
by
creating
strong
business
districts,
walk-able
neighborhoods,
permanent
bike
lane
infrastructure
and
inviting
green
space.
It is
one of
Detroit’s
most
vibrant
and
growing
communities
that
features
more
than
1,700
businesses.
For more
information
about
the
“Explore
the
Detour”
campaign,
contact
SDBA
Social
Media
and
Marketing
Coordinator
Rebecca
Gallagher
at (313)
842-0986
or email
via
rebeccag@southwestdetroit.com.
About
the
Southwest
Detroit
Business
Association
The
Southwest
Detroit
Business
Association
(SDBA)
fosters
innovation,
drive
and
commitment
in the
Southwest
Detroit
community.
Established
in 1957,
it
supports
the
community’s
vision
for a
healthy,
vibrant
neighborhood.
SDBA
works
with
local
businesses,
investors,
entrepreneurs,
customers
and
neighbors
to
develop
a place
where
more and
more
people
are
choosing
to live,
work,
shop and
play – a
place
where
you find
Business
Building
Business
and
Community
Building
Business.
For more
information,
visit
www.southwestdetroit.com.
click to
enlarge
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