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From the left, Ronald Lockett, Executive Director of the Northwest Activity Center points to lobby upgrades financed by Fifth Third Bank as President and CEO Greg Carmichael and Senior Vice President Byna Elliott, look on. (Photo by HB Meeks/Tell Us USA News Network)

  Fifth Third Bancorp invests $30B to stimulate community development

By Karen Hudson Samuels/Tell Us Detroit

DETROIT (Tell Us Det) - Fifth Third Bancorp is spurring community development in Michigan and nine other states with a major $30 billion commitment to invest in the areas they serve, including Detroit.

In collaboration with the National Community Reinvestment Coalition (NCRC), the investment will serve low- and moderate-income communities through 2020 and builds on the $27.5 billion community commitment Fifth Third announced earlier this year. “Banks are a community’s best hope” says NCRC partner executive John Taylor.

The President and CEO of Fifth Third Bancorp, Greg Carmichael, visited Detroit recently, paying a visit to the Northwest Activity Center where the firm has established a multi-service banking center and financed over one million dollars in facility upgrades. Detroit is one of fifteen large metropolitan areas that are regional headquarters for the bank.
 

Fifth Third Bank President and CEO Greg Carmichael discusses the community development plan to invest in mortgage and small business lending In a one-on-one interview with Tell Us Detroit at the Northwest Activities Center. He said “Fifth Third bankers should keep the customer at the center of everything we do.” (Photo by HB Meeks/Tell Us USA News Network)

Tell Us Detroit accompanied Carmichael on his tour of the Center before sitting down with the CEO to discuss the $30 billion investment, of which approximately $650 million is for the Detroit market to stimulate residential housing, community development, small business lending, down payment assistance, and philanthropic giving.

Meaningful investment in community development said Carmichael is the job of all financial institutions especially banks; his mission is “To help educate our consumers so they can make better decisions and to share the opportunities they have with respect to credit, savings and how to plan for the future.”

Carmichael is no stranger to Detroit, he has visited the city annually for over a decade and when he began his tenure as CEO of Fifth Third Bancorp in 2015, it was with a day spent in Detroit.

Returning this year following the announcement of the $30 billion plan, the CEO, said he is encouraged by the revitalization of the city and bank’s investment in the Northwest Activity Center.

“Look at the community that surrounds this Center, it’s been an amazing transformation, just to see the facilities and how people are using the facility to better their lives whether it be the computer lab or the basketball court or the theater , it’s great” said Carmichael.


Looking on to the new gym floor financed by the Fifth Third Bank, the Executive Director of the Northwest Activates Center tells bank CEO Carmichael that the basketball court is used by local colleges and is where former Piston star and Mayor Dave Bing used practice. (Photo by HB Meeks/Tell Us USA News Network)

Northwest Activity Center Director Ronald R. Lockett said the bank has invested $1.5 million in the facility over the last two and half years for a new lobby and a new gym floor for the basketball court on which former Mayor Dave Bing once played and a ballroom that is a major revenue generator.

Today the Fifth Third Bancorp’s presence at the Center is most evident in the financial programs offered, the ATMs and the branch office inside the Center that opened in August of 2014.


The President and CEO of Fifth Third Bank is greeted by staff and guests during his visit to the Northwest Activity Center in Detroit.  (Photo by HB Meeks/Tell Us USA News Network)

“We have become a hub of financial literacy and banking services” says Center Director Lockett, people come by for home improvement loans, student loans, help with their credit scores or finance education courses.
Operation Hope is a nonprofit is dedicated to driving financial empowerment through one-on-one counseling, delivering workshops on money management and helping residents to build credit worthy profiles.

Since 2003 Fifth Third Bank has located 6 branches throughout Detroit neighborhoods that were underbanked.

While in Detroit Carmichael also visited Southwest Solutions where the bank has invested in getting veterans engaged and back into the workforce.

Fifth Third Bank also invests in employment services for its customers. Carmichael said their NextJob program helps its bank customers who don’t have a job find work. “People want to work there is no better place to put our resources than getting them back on their feet and be financially successful. ”

When it comes to investing in philanthropic giving, the CEO says it’s all better quality of life, from helping young people with clothing and food to supporting the veterans who are homeless. Giving to cultural institutions and the arts is a good investment said Carmichael is about making the community stronger.

Employees of the bank are part of the giving philosophy of their CEO. Last year they donated over 100,000 hours of volunteer community service. “We believe it’s important for a bank to give to the communities and support the communities in order to build great organizations., it’s the biggest reward from a personal perspective and a business perspective.”

 

 

 

 

 
   
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