Front row, from left: Kieran Neal (Neighbors Building Brightmoor); Lionel Bradford (The Greening of Detroit); Holly Glomski (Pingree Farms); Coleman Yoakum (Micah 6 Community) Seated on tractor: Rick Haas (President & CEO, Mahindra Automotive North America Behind tractor: Ashley Atkinson (Keep Growing Detroit); Rich Ansell (VP, Marketing, Mahindra Automotive North America); Patti Allemon (Full Circle Foundation-Edible Garden)







  MAHINDRA Automotive North America announces 3rd round of  urban agriculture grants totaling $100,000 to six non-profits

TROY, MI July 28, 2017 – Now in its third year, the Mahindra Urban Agriculture Grant Program will announce donations totaling $100,000 in funding or Mahindra farm equipment to six southeast Michigan non-profits this evening. The presentations will take place at the second of three shows in the Mahindra Summer Concert Series at Lafayette Greens in downtown Detroit. These concerts build on the musical foundation laid by the Mahindra Group’s Mahindra Blues Festival in Mumbai, India, which launched in 2011 and is the largest and finest presentation of legendary blues artists in Asia.

By awarding these grants, Mahindra Automotive North America (MANA) renewed the company’s commitment to this region’s robust urban agriculture movement, as well as continued to fulfill its parent company, the Mahindra Group’s global corporate social responsibility initiatives.

Since the program’s inception in 2015, Mahindra has donated a combined total of $300,000 in cash and farm equipment to ten non-profits in support of sustainable farming and gardening in Detroit. In 2017, the Mahindra Urban Agriculture Grant Program expanded to accept applications from urban agriculture programs in Pontiac.

“The progress our urban agriculture partners are making, with assistance from Mahindra’s grants, is very commendable,” said Richard Haas, MANA’s President and Chief Executive Officer. “I am amazed by the innovative ideas these groups present for funding. We couldn’t be prouder of the impact the company’s support is having on accessibility to fresh, nutritious produce at affordable prices to residents within each organization’s service area.”

This year’s program also marks the second grant-making collaboration between MANA and Mahindra North America (MNA), which manufactures and markets the company’s line of tractors and farm equipment in the United States and Canada.

Cleo Franklin, MNA’s CMO/Vice President of Strategic Planning, said, “Through this urban agriculture grant we have the privilege of collaborating with our sister company in donating a tractor. The tractor will be put to good use in supporting a nonprofit organization’s efforts to have a positive impact on the city through their urban farming program. Driving positive change is an inherent part of our company’s culture and core values, and is reflected in the good works of these organizations.”

This year’s recipients and the programs the grants will support, including four that received Mahindra funding in 2015 and 2016, are listed below.

• Full Circle Foundation ($7,075): to fund a summer intern employment program for developmentally disabled teens and young adults (2015 & 2016 grant recipient)
• The Greening of Detroit ($20,000): to support the Build-A-Garden program that provides assistance to gardeners across the city. (2015 & 2016 grant recipient)
• Keep Growing Detroit ($20,000): to install technology that will enable low-income individuals and families to use government issued EBT bridge cards to buy produce and seedlings from the Grown in Detroit program. (2015 & 2016 grant recipient)
• Neighbors Building Brightmoor ($22,000): to partially fund, along with Mahindra North America, the purchase of a Mahindra tractor with attachments (2015 & 2016 grant recipient)
• Micah 6 Community ($8,000): to build a 2,000 square foot greenhouse at the Webster Community Center in Pontiac. (1st year recipient)
• Pingree Farms ($26,010): to purchase a Mahindra tractor for use at the 13-acre farm site. (1st year recipient)

“Mahindra is committed to lifting up and celebrating the communities in which we operate,” said Anand Mahindra, Chairman of the Mahindra Group. “There are few better examples of our RISE philosophy in action than the work Mahindra Automotive North America is doing in Detroit. MANA’s pioneering Urban Agriculture Grant Program continues to lift up Detroit residents by giving them access to fresh, sustainable produce and inspiring work opportunities for the underserved.”

Mr. Mahindra continued, “Also, MANA’s new summer music series celebrates creative expression and community-building in the Motor City. To see these two initiatives working harmoniously is to truly know Mahindra.”

An estimated 1.2 million pounds of fresh food have been grown and distributed to Detroit residents through the efforts of the groups that received Mahindra grants or equipment over the past two years. Among other outstanding results, the company’s donations supported the opening of a Garden Resource hub in Southwest Detroit, and the purchase of a delivery vehicle to support the entrepreneurial efforts of the Full Circle Foundation’s trainees at the Edible Garden.







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